What It Is
A complete overhaul of print assets for Valencia Trucking School, highlighted by a sophisticated new brochure celebrating the grand opening of their new location. The goal was to infuse the materials with a polished, professional look that aligns with their brand identity while emphasizing their unique status as a "Minority Owned" and "Women Owned" business.
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‍What I Did
Redesigned Valencia Trucking School's flagship brochure and extended the refreshed design principles to other print materials. This included recommending and designing promotional flags and canopies. Crafted to showcase the school’s distinct attributes while maintaining consistency with their established brand colors.
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‍How I Did It
Focused on VTS' position as a "Minority Owned" and "Women Owned" institution, the foundation for the brochure's design concept. Strategic imagery and design elements were selected to highlight their differentiators. The brochure’s design was then adapted to promotional flags and canopies, creating a unified and impactful visual identity across the board.