What It Is
Brand identity design for Citrus Tails, a dog boarding business in Southern California. This identity is inspired by the region's orange groves, using vibrant colors to create an inviting and playful atmosphere that resonates with pet owners.

‍What I Did
Developed the visual identity, including the logo, color palette, and all brand elements. The goal was to establish a cohesive and memorable brand that reflects the warmth and friendliness of the business.
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‍How I Did It
Created a logo that captures the essence of the local citrus groves, blending bold colors with playful shapes. I created a custom color palette that evokes a sense of warmth and approachability, ensuring the brand stands out. Each design element was designed to reinforce the cheerful and inviting identity of Citrus Tails, appealing to pet owners looking for a nurturing environment for their dogs.